Is it worth #publishing one chapter at a time?

The world of indie publishing is a large and often complicated world. There are an ever increasing ways to publish your work and everyone seems to have different idea of what works. I suspect that different genres and formats are better suited to different methods and media, but are there any firm patterns emerging?

I've tried publishing e-books, paperbacks, short stories and even publishing one chapter at a time on Wattpad.com. The latter has been an interesting experience but I don't feel it's worked too well so far.

I decided to publish the whole of the first Astronomicon novel chapter-by-chapter on Wattpad.com, but rather than just cutting and pasting each chapter, after much research,  I went for a slightly different approach. I created shorter chapters by cutting each chapter into several shorter ones. This both catered for the tendency towards short attention spans online and gave me many more chapters to post. I am currently posting about five chapters per week so having more chapters extends the run time of the experiment. On Wattpad it seems that a lot of short chapters work better than a few long ones. I guess short instalments are more accessible and less of a commitment?

If you want to see this format, check it out on Wattpad.com. There are 25 chapters posted at the time of writing this. What I am most interested to see is the fall off rate of each chapter, to see how many people are still reading by the last chapter. It could prove to be a useful diagnostic tool as any poorly performing chapter, in terms of keeping the readers' attention, should stand out. This may allow me to improve the guilty chapters and increase the book's ability to grip readers.

I will report back soon.