Saturday, 30 August 2014

What's the best price?

I've been working on this one for months now and I have to admit that I still can't find the optimum price for a science fiction e-book. Astronomicon: Icarus has received great reviews on and has been selling slowly but consistently ever since it was published back in 2013.

At the end of last year I started an experiment, slashing the price of the book from $2.99 to just 99c. My aim was solely to increase sales, in order to increase the novel's profile on Amazon and, hopefully, gain a few more reviews in the process.

It seemed like a good plan, but didn't work out as I expected. During the months of the experiment, Icarus has continued to sell at the same rate as before.

Since it was published, I've tried prices of $3.99, $2.99 and 99c. All I can say with certainty is that $2.99 sells and $3.99 doesn't. Two years ago I would have said that 99c was easily the best price-point for high sales. Now I'm really not convinced.

So now I've increased the price back to $2.99. In the next few hours Amazon will apply the new price and the experiment will end. If you want to grab a copy before the price increase, see it on your local Amazon website, but be quick, there's not long left.

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